Gianluca Blankenburg, John Ellis, Gino Isidori
The ATLAS and CMS experiments at the LHC have reported the observation of a possible excess of events corresponding to a new particle $h$ with mass $\sim 125$ GeV that might be the long-sought Higgs boson, or something else. Decyphering the nature of this possible signal will require constraining the couplings of the $h$ and measuring them as accurately as possible. Here we analyze the indirect constraints on flavour-changing $h$ decays that are provided by limits on low-energy flavour-changing interactions. We find that indirect limits in the quark sector impose such strong constraints that flavour-changing $h$ decays to quark-antiquark pairs are unlikely to be observable at the LHC. On the other hand, the upper limits on lepton-flavour-changing decays are weaker, and the experimental signatures less challenging. In particular, we find that either ${\mathcal B}(h \to \tau \bar \mu + \bar \mu \tau)$ or ${\mathcal B}(h \to \tau \bar e + \bar e \tau) $ could be ${\cal O}(10)%$, i.e., comparable to ${\mathcal B}(h \to \tau^+ \tau^-)$ and potentially observable at the LHC.
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http://arxiv.org/abs/1202.5704
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